
Sales

CX Diagnostics, Audience Analysis & Journey Mapping

Sales & Lead Generation

Sales Tool Analysis & Unified Process Enablement

Sales Performance & Optimization
Marketing

Omni-channel Marketing Strategy & Execution

Content Planning & Delivery

Experiential and Event Planning & Production

Thought Leadership Content & Speakerships
Business

Business Case Development & Modeling

Finance Strategy Modeling

Brand Development, Design & Strategy

Product Performance & Optimization
Let’s get into it.
Pull up a chair and join host Samantha Paxson, CEO of Power & Light Collaborative (PLC), for candid conversations with credit union leaders, fintech builders, and frontline voices. Wired In with PLC unpacks the data, the tech, the member experience—and the moments where it all comes together.

Episode 6 — Productized Empathy & Resilient Leadership with Nav Khanna
In this episode of WiredIn, host Samantha Paxton sits down with Nav Khanna, President and CEO of First City Credit Union in Los Angeles, to explore the future of credit unions, a culture of continuous improvement, and organic growth strategies.

Episode 4 — Leadership With Human Connection with Keith O'Neil
In this episode, Keith O'Neil, President and CEO of John Hopkins Federal Credit Union, shares his unique approach to leadership that puts human connection at the center of financial services.

Episode 3 — Personalized Experiences Through AI Innovation with Ashwin Rangan
In this episode, host Samantha Paxson connects with Ashwin ("Ash") Rangan — CEO of DoubleCheck and coauthor of Governance in the Age of Gen AI — to cut through the hype and get practical about what it actually takes for credit unions and community FIs to win with AI.

Episode 1 — Leading Innovation with Human Purpose with Linda Armyn
In this episode of WiredIn with PLC, host Samantha Paxson connects with Linda Armyn, President & CEO of FourLeaf Federal Credit Union, to unpack how listening-led leadership is fueling modern growth — across brand, product, channels, and culture.

Episode 2 — Charitable Impact as a Growth Strategy with Scott Hinkle
In this episode of Wired In with PLC, Samantha Paxson hosts Scott Hinkle, Co-Founder of Acumen Financial Advantage (AFA), to unpack a fast-emerging playbook for purpose-driven balance sheet innovation in credit unions.

Episode 5 — Payment Experience Management with Anne Hay
In this episode, Anne Hay, EVP, CMO at PayNearMe, focuses on the "power of payment" and details the discipline of "payment experience management," which examines the end-to-end payment journey rather than just the transaction itself.

As a complement to our growth strategy offering, our services include:
Building on our growth strategy offering, our services include:


.jpeg)